Iām creating a mobile app for a boutique store that promotes ethically sourced products that could compete against fast fashion companies. The app is aimed for users of all sorts that want a hassle-free and secure way to shop online.
Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, iterating on designs, determining information architecture, and responsive design.
Users with busy lifestyles want to shop for clothes, however, they cannot go to a mall they opt to shop online. However, the online shopping experience might be time consuming for users.
Understand the userās experience through the app and determine whether users can complete a purchase in-app in 3-steps pay.
I'm designing a mobile app for a boutique store offering ethically sourced products, catering to busy users seeking a secure, hassle-free shopping experience. With a streamlined 3-step payment process, the app ensures quick, intuitive transactions, making ethical shopping effortless and competitive with fast fashion.
I conducted interviews and created empathy maps to better understand the users and their needs. Research identified a primary group: adults with busy schedules who prefer quick and easy online shopping experiences over spending hours browsing. This confirmed the assumption that many users lack time but also revealed they often avoid in-store shopping due to their packed schedules. Additional user pain points included a preference to avoid in-person shopping, frustration with overwhelming options, and dissatisfaction with the low quality of fast-fashion products.
Research has shown that users often find themselves frustrated with the bad UX from mobile Apps not user centred.
Users want to be able to browse and shop in a fast way without feeling overwhelmed.
Users usually feel unsafe when they have to shop products online as they have to type down their bank details.
Susan is a full time student who need to shop in a easy and straightforward app because she wants to buy good quality clothing in a hassle free way
In this wireframe, I addressed users' pain points by prioritizing a safe shopping experience, a quick checkout process, and features that keep users in control of their information while providing updates on previous orders.
To prepare for usability testing, I created a low-fidelity prototype that connected the user flow of login in and scheduling an appointment from the home page.
See Prototype
Unmoderated usability study
Australia, Mexico and remote
8 Participants
10 - 15 minuntes
Users expressed a need for easy access to their "previous orders" for better reference and convenience.
Adding a "tracking order" option was a priority for users to stay informed about delivery progress.
Users requested the ability to manually input their bank details for added flexibility and control.
The hi-fi wireframes address key usability issues identified in the early designs. Initially, the checkout process had limited options, which were refined to enhance functionality. The early prototype also lacked a clear pathway to return to the home page, but usability testing informed the addition of more call-to-action buttons for improved navigation.
The high-fidelity prototype followed the same user flow as the low-fidelity prototype, including design changes made after the usability study.
See Prototype%20(1).webp)
Alt text was added to images, ensuring users with vision impairments can navigate the app effectively using screen readers.
The home screen prioritizes personalized recommendations, helping users easily find and complete their primary tasks.
Descriptive text under each icon enhances comprehension, making the app more intuitive for all users.
The Pirekua app makes high-quality, ethically sourced products accessible to customers worldwide. Its simple purchase process ensures easy navigation and a secure shopping experience.
I learned to prioritize user-centered designs over personal design preferences. Additionally, I realized the importance of involving diverse groups to gain a deeper understanding of users and their pain points.
Conduct another usability study to finalize the product and make sure it is user centred.
Work on the different users flows to complete the app such as ātrack orderā and browning products.
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Discover the in-depth creative journey I undertook, from gaining a deep understanding of the user's needs to honing the design with a user-centered approach. My case study provides a step-by-step walkthrough, showcasing how I transform concepts into user-friendly realities.
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