Year
2023

MedicApp

Connecting Doctors and Patients, Anytime, Anywhere.
Product Design
Branding
UX/UI Design
Client
MedicApp
Duration
3 Months
Project Role
Product Designer

Project Overview

MedicApp is a dedicated app and a responsive website that created for doctors and patients that wish to connect online. Helping patients that have a hard time commuting and to help doctors minimize their no-shows

Responsibilities & Skills Used

Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, iterating on designs, determining information architecture, and responsive design.

The Problem

Create an easy to use mobile app for virtual medical appointments for people who live in rural areas and donā€™t have the money or time to travel.

The Goal

Create an app that will successfully help people in need of medical care with certified and trustworthy doctors over virtual appointments.

The Solution

MedicApp simplifies virtual healthcare for rural communities, connecting patients with certified doctors via a user-friendly, low-bandwidth platform. Features include easy registration, affordable payments, trusted doctor verification, and pharmacy integration, ensuring accessible and reliable care.

Understanding The User

Summary

I conducted interviews with doctors and patients residing in remote communities who encounter challenges due to factors such as age, disabilities, and limited resources, making it difficult for them to access nearby specialists. Many of these specialists reside in urban areas. Simultaneously, I also spoke with some of these doctors, who expressed their desire to assist as many patients as they can. However, they often contend with high rates of appointment no-shows and struggle to effectively manage their schedules while providing quality care to their patients.

Pain Points

1
Difficulty in accessing medical care

Patients living in small towns or rural areas often face difficulty in accessing specialized medical care, as it requires traveling long distances to the nearest city.Ā 

2
Time consuming & inconvenient scheduling

Traditional appointment scheduling methods, such as calling the clinic, can be time-consuming and may require multiple phone calls before securing an appointment.

3
Confusion while managing appointments

Patients often struggle to remember the details of their appointments, such as the da te, time, and location, leading to missed appointments and delays in treatment.

4
Limited access to patient information

Patients may have to repeat their medical history and provide the same information to different doctors or clinics, leading to repetition and frustration.

Personas

Persona: Sarah Lee
Problem Statement

Dr. Sarah Lee, a family physician, struggles to manage appointments efficiently, attract new patients, and reduce no-shows due to a lack of technical skills and an online presence. Therefore, a user-friendly medical appointment scheduling website or app is needed to address these challenges.

Persona: Mary Garcia
Problem Statement

Mary is a 67 y/o retired woman who needs access to good medical care from home because her lack of resources to travel to the city make it impossible for her to find good doctors.

User Journey Map

Starting The Design

Sitemap

Digital Wireframes

The goal was to create and easy to use app that would be handy for elderly people and young adults.The app is design to be easy and hassle-free.

Digital Wireframes Variations

Low-fidelity Prototype

To prepare for usability testing, I created a low-fidelity prototype that connected the user flow of login in and scheduling an appointment from the home page.

See Prototype

Usability Studies & Findings

Parameters

Study Type

Unmoderated usability study

Location

Australia, Remote

Participants

5 Participants

Length

20-30 minuntes

Affinity Diagram

Findings

1
Book appointment button

Based on the research most of the users had a hard time understanding what the ā€œ+ā€ icon meant

2
Add comments/notes

Based on the research most of the patients wish to add notes to the doctor previous to the appointment

3
Recurring appointment

Base on the research most of the users wish to add a ā€œrecurring appointmentā€™ option as they need to see the same doctor multiple time a year.

Refining The Design

Mockups

After conducting the usability study, we uncovered surprising user needs that we had underestimated. This research was invaluable, allowing us to refine and adjust our mockups early on, saving time and resources by avoiding redesigns of finalised prototypes.

Mockups

Mockups: Screen Variations

High-fidelity Prototype

The high-fidelity prototype followed the same user flow as the low-fidelity prototype, including design changes made after the usability study.

See Prototype

Accesibility Considerations

1
Accesible Interaction

Ensure all interactive elements have clear labels that can be easily read by screen readers, providing a seamless experience for visually impaired users.

2
Personalized Navigation

Focus the home screen on personalized recommendations, guiding users towards their primary tasks or actions with ease.

3
Icon Clarity

Include descriptive text under each icon to enhance comprehension, ensuring all users understand the purpose and function of each icon.

Responsive Design

Information Architecture

After completing the app designs, I began working on the responsive website. Guided by the MedicApp sitemap, I meticulously organized each screen's design to ensure a cohesive and consistent user experience across all devices.

Responsive Designs

The designs for screen size variation included mobile, tablet, and desktop. I optimized the designs to fit specific user needs of each device and screen size.
Click on the links below to see the Prototype for each Responsive Design.

Conclusion

Takeaways

Impact

This app and website was created to help people to connect with good quality health care workers regardless of their location.Ā I wanted to create a bridge in which doctors and patients can both gain and learn from each other.

What I've learned

Iā€™ve learned about the need to connect people in rural communities with quality healthcare without requiring them to spend a fortune commuting to a big city, especially if they have impairments or are elderly.

Next Steps

1
Evaluate Success

Conduct research to assess how effectively the app connects patients and doctors, measuring its success in reaching its goals.

2
Expand Educational Resources

Add more educational materials to help users learn about their health and make informed decisions.

3
Broaden Outreach

Extend outreach efforts to recruit more healthcare professionals nationwide, enhancing the app's network and accessibility.

Thank you!

Want to see more?
Discover the in-depth creative journey I undertook, from gaining a deep understanding of the user's needs to honing the design with a user-centered approach. My case study provides a step-by-step walkthrough, showcasing how I transform concepts into user-friendly realities.
Click the link to learn about the meticulous process that ensures a design truly resonates with your audience.

Case Study

Want to get in touch?

Ready to bring your vision to life? I can't wait to hear from you! Whether you have a project in mind or just want to say hello, don't hesitate to reach out. Let's chat over a virtual cup of coffee ā˜•ļø and turn your ideas into reality!